| | VICTORIA RACING CLUBThe Victoria Racing Club is proud of its association with Wrights - one of the most innovative, professional and creative public relations firms in Australia.
The Emirates Melbourne Cup Tour is one of the VRC’s key marketing initiatives in the lead up to the Melbourne Cup Carnival and its reputation as a successful marketing
initiative is widely known.
Without Wrights expertise, the tour would not achieve half
the success.
JOE MCGRATH Marketing Manager – Events VODAFONE Offering big ideas and aligned strategy, the team at Wrights are experts at building a brand, leveraging sponsorships and working with the media. Always accessible, reliable and responsive, Wrights consistently delivers Vodafone with powerful results.
EDWARD GOFFFormer General Manager for Victoria & Tasmania | | CHEVIOT BRIDGE Wrights have been an integral member of the team that has successfully launched La Vie and Long Flat B-Pak. The Long Flat B-Pak campaign was particularly challenging as we were introducing an innovative packaging format to a very traditional market - bottled wine. The campaign needed to clearly communicate the benefits of the new packaging, have an extended life and allow consumers to interact with the brand.
Wrights delivered all of the above through an extended media relations and sponsorship campaign. The interaction with the brand was delivered through the national sponsorship of Moonlight Cinemas, which Wrights identified as being an excellent vehicle to launch Long Flat B-Pak.
Sales to date, have exceeded budget by a significant margin and we are in the midst of preparing for the global launch of B-Paks, using many of the learnings from our Australian launch to inform our plans.
Litsa Barberoglou Marketing Manager | |
