Wrights' partnership with Honda was first established in 1988 and delivered a number of integrated communications campaigns. Examples include Wrights leveraging Honda's involvement at the elite level of F1 racing, new vehicle launches, brand building and corporate reputation management.
Heavily ingrained in managing Honda's F1 involvement, Wrights managed its first McLaren Honda media conference in Adelaide in 1988 and more recently its return to the sport at the 2015 Australian Grand Prix in Melbourne.
Launching more than 20 new generation Honda vehicles over the past 30 years, Wrights managed the media relations announcement for the very first Honda NSX in 1990 and more recently introduced the second generation NSX to Australian drivers in 2016.
As issues management experts, Wrights was instrumental in managing issues for Honda, from the Takata airbag recall in 2015 to the management of local media following the 2011 Japanese Tsunami.
As part of the agency's full service offering, Wrights prepared a comprehensive issues management plan that stipulated processes and communications for dealing with issues. Wrights' plan mapped out future and possible issues for the company and the wider industry.
Evolving with a changing media landscape, Wrights established a stronger share of voice for Honda by nurturing relationships with key motoring and lifestyle influencers in traditional and social media.
Over the course of its long term partnership with Honda Australia, Wrights operated as a full extension of its public relations team and collaborated with all of its agencies to achieve the best results for the brand.