Wrights was appointed as strategic council for the Hungry Jack's brand more than 20 years ago. Hungry Jack's has expanded exponentially since then and Wrights has been shadowing its journey all the while. With 400 restaurants across Australia, Hungry Jack's has cemented itself as one of Australia's most recognisable brands.
Wrights provides strategic direction to Hungry Jack’s on media issues and crisis in all facets of the business, from property to product and governance, with more than 17,000 employees and millions of customers annually, no stone has been left unturned.
From a consumer point of view, as Hungry Jack’s continues to grow to suit changing customer trends and demographics, Wrights is challenged daily to position the company as a leader. Over the past 20 years, Wrights has been involved in the implementation of major Quick Service Restaurant announcements, including being the first Australian company to introduce mandatory nutritional menu board labelling, the launch of the country’s first organic beef burger, rolling out new restaurant designs, a move to only serve cage-free eggs, countless restaurant and product launches and most recently, influencer engagement and brand alignment.