Maintaining Melbourne's reputation for big events

The team at Wrights is gearing up for a major effort as Melbourne moves into its major events season.  We will be providing public relations and reputation management support to many of the events – huge and small - that will take place in Melbourne over the next few months.

The Royal Melbourne Show kicks off next weekend and the AFL Grand Final, the weekend after that.   The Spring Racing Carnival moves into full swing with Turnbull Stakes Day at Flemington the following Saturday. 

Each of these events has huge local and interstate appeal with growing interest from international visitors.  Melbourne has justly earned a reputation as the events capital of the world.

It is the dedication to ensuring people are kept informed and safe that helps build the reputation of events and the cities that host them. 

The next three weekends provide just a taste of what to expect over Spring and Summer in Melbourne.   But big events don’t just happen; and, while guests come to enjoy themselves, each of the events requires a huge team working behind the scenes to make sure Melbourne retains top spot as the city to visit to enjoy yourself.

The reputation that Melbourne and its events have gained over many years needs to be continually enhanced and protected.  Each of these big events has a dedicated public relations team working to ensure all stakeholders have the information they need to get the most from their involvement.

When an issue arises, communications comes into its own.  Guests, staff and participants need to know what to do, where to go and how to respond to changing conditions with the knowledge that organisers are acting with their best interests in mind.

In Melbourne, and around Australia, Wrights has become known as the big event specialists, publicising some of the country’s major events and ensuring that when an issue does arise, people are kept informed and involved, helping to maintain Melbourne’s reputation as the events capital.

Douglas Wright
Can't Stop the Feeling - Eitan's Wish

As most PR consultants will tell you, no two days are the same. One day you’re writing a media release for the launch of a burger and the next you’re covered in chickens in a field out in regional Victoria. However, what they won’t always tell you is that the days you’re truly making a difference to someone’s life are the ones you won’t ever forget.  


Wrights had the honour of managing the PR for a little boy named Eitan from Make-A-Wish, who’s wish was to become a famous star. When the going gets tough, the PR gets going and Wrights was thrilled with the challenge to make Eitan feel famous and to get the media in a frenzy as if Justin Timberlake himself had hit the streets of Melbourne.


Through lots of hard work and persistence, Wrights was able to make sure Eitan felt like a star by securing him spots on Channel 9 News, Channel 7 News, Channel 10 News, The Today Show, Sunrise and The Project. When you see a little boy’s wish come to life, with almost every major broadcast network following him through the crowd, you really *can’t stop the feeling.  


When reflecting on the successes of a PR campaign, it’s important to acknowledge all types of results. With a project of such delicate nature, a good result isn’t only what’s on paper or of monetary value, but the difference PR can make to people’s lives on a deeper level.


After the high of garnering widespread media coverage and all-round success, we must come back down to earth and sink our teeth into the next project. However, as you power through the next media release or crazy photo shoot, remember that feeling… and use it!

Nancy McDonald