Posts by Nancy McDonald
Can't Stop the Feeling - Eitan's Wish

As most PR consultants will tell you, no two days are the same. One day you’re writing a media release for the launch of a burger and the next you’re covered in chickens in a field out in regional Victoria. However, what they won’t always tell you is that the days you’re truly making a difference to someone’s life are the ones you won’t ever forget.  


Wrights had the honour of managing the PR for a little boy named Eitan from Make-A-Wish, who’s wish was to become a famous star. When the going gets tough, the PR gets going and Wrights was thrilled with the challenge to make Eitan feel famous and to get the media in a frenzy as if Justin Timberlake himself had hit the streets of Melbourne.


Through lots of hard work and persistence, Wrights was able to make sure Eitan felt like a star by securing him spots on Channel 9 News, Channel 7 News, Channel 10 News, The Today Show, Sunrise and The Project. When you see a little boy’s wish come to life, with almost every major broadcast network following him through the crowd, you really *can’t stop the feeling.  


When reflecting on the successes of a PR campaign, it’s important to acknowledge all types of results. With a project of such delicate nature, a good result isn’t only what’s on paper or of monetary value, but the difference PR can make to people’s lives on a deeper level.


After the high of garnering widespread media coverage and all-round success, we must come back down to earth and sink our teeth into the next project. However, as you power through the next media release or crazy photo shoot, remember that feeling… and use it!

Nancy McDonald
Reinvented i30: Hyundai raises the benchmark with its most stylish, safest and connected small car yet

Hyundai Motor Company Australia’s new i30 turns heads this month as it launches in dealerships nationally. Best known as one of Australia’s most popular cars, Wrights was delighted to launch the award winning Hyundai i30 to lifestyle media and special guests in Melbourne.

The reinvented Hyundai i30 will again raise the benchmark in the small car segment with its new luxurious European design, state-of-the-art driver connectivity and comprehensive suite of technology at its core, giving it a highly competitive edge.

With credit to Ruby and James our wonderful styling team, Supernormal and Hyundai Motor Company Australia.

Photography Credit: Jessie O

See images from the Hyundai i30 Launch below:

Reinvented Hyundai i30
Hyundai i30
Richie Strahan and Alex Nation Hyundai Launch
Rebecca Harding, Lauren Zammit and Leah Johnsen
Ben Mingay and Tim Ross
Hyundai i30 Launch
Hyundai i30
Anna McEvoy and Jacquie Alexander
Ben Mingay, Rebecca Harding and Tim Ross