Royal Melbourne Show
For more than a decade, Wrights has worked with the Royal Agricultural Society of Victoria (RASV) to deliver the media relations campaign for Victoria's largest annual community event, the Royal Melbourne Show.
Each year Wrights generates anticipation and excitement for the Royal Melbourne Show, beginning in 2006 with the unveiling of the $108 million redevelopment of Melbourne Showgrounds and a new-look event.
Whilst the Royal Melbourne Show's diverse offering of agriculture, award-winning food and beverage and entertainment continues to evolve, the challenge for Wrights year-on year is to continue its growth and excite and entice audiences to attend the event.
Wrights goes above and beyond to find the hidden gems that create newsworthy content and unforgettable Show moments that the media love.
Throughout its ten-year evolution, Wrights has positioned the Royal Melbourne Show as a must-attend event, reaching millions of people through extensive media coverage and attracting more than half a million visitors to Melbourne Showgrounds.