Royal Melbourne Show
For more than a decade, Wrights worked with the Royal Agricultural Society of Victoria (RASV) to deliver the media relations campaign for Victoria's largest annual community event, the Royal Melbourne Show.
Each year Wrights generateed anticipation and excitement for the Royal Melbourne Show, beginning in 2006 with the unveiling of the $108 million redevelopment of Melbourne Showgrounds and a new-look event.
Whilst the Royal Melbourne Show's diverse offering of agriculture, award-winning food and beverage and entertainment evolved, the challenge for Wrights year-on year was to continue its growth and excite and entice audiences to attend the event.
Wrights went above and beyond to find the hidden gems that created newsworthy content and unforgettable Show moments that the media loved.
Every year, throughout its ten-year evolution, Wrights positioned the Royal Melbourne Show as a must-attend event, reaching millions of people through earning extensive traditional media and social coverage; this coverage helped to attract more than half a million visitors to Melbourne Showgrounds annually.